We want hypervideos, not captioning

YouTube has added a new feature recently, giving YouTubers the opportunity to provide captions to help their video fans understand their videos a little bit better.
You can add captions to one of your videos by uploading a closed caption file using the "Captions and Subtitles" menu on the editing page. To add several captions to a video, simply upload multiple files. If you want to include foreign subtitles in multiple languages, upload a separate file for each language. There are over 120 languages to choose from and you can add any title you want for each caption. If a video includes captions, you can activate them by clicking the menu button located on the bottom right of the video player. Clicking this button will also allow viewers to choose which captions they want to see.

Source: YouTube Blog – UK

It is a cool feature. If YouTubers make full use of this new captioning feature, more people can enjoy their videos since captioning helps remove the number one obstacle in gaining stardom and mass exposure in the World Wide Web. Do you know what the obstacle is?


Unfortunately, captioning is not what businesses really want from video sites such as YouTube. They want video sites such as YouTube to provide them with the ability to create hypervideos. Videos that contain hyperlinks or clickable anchors can give businesses more control over their video marketing campaigns.

One good example of a great hypervideo site can be found at Asterpix. Watch the following video and marvel at the wonderful world of interactive videos!

Now, isn’t that better than YouSuck… Whoops… I mean YouTube!?
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