Urban Mapping’s GeoMods: Provides effective Geo-Targeting?

Urban Mapping may have something great for advertisers who rely heavily upon geo-targeting advertising. They have a tool called GeoMods and Urban Mapping believes that it can provide better geo-targeting. Check this out:

Traditional IP-based geographic targeting focuses on the geographic origin of the search query and not on the user’s intent. While it can be effective at the national and state level, IP-based geographic targeting is without the granularity detail required to allow for effective local advertising.

GeoMods (Geographic Modifiers) is a tool that generates a set of keywords that define a locality. It returns keywords such as neighbourhood name(s), area codes, nearby parks, landmarks and other attributes in order to define a service area for your business. Advertisers can then use these keywords in their SEO and keyword advertising efforts to target local customers.

Source: UrbanMapping Dot Com

I’m quite surprised to see that TechCrunch didn’t mention anything about GeoMods earlier today. They were all talking about Urban Mapping maps. TechCrunch should have done more homework.

If you’re interested in knowing more about GeoMods or Urban Mapping maps, feel free to shoot some emails or give some phone calls today.

690 Fifth Street, Suite 200
San Francisco, CA 94107
Tel: 415.946.8170
Fax: 866.385.8266
info [at] urbanmapping [dot] com

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