What could be better than Google AdWords? Microsoft Live Search cashback?

I saw this interesting report at TechCrunch a few minutes ago:

…Microsoft is reporting that according to Comscore, Live Search referred 12% of all commercial transactions across the web - a number that is much smaller than Google’s referral share, but one that is also significantly larger than Live Search’s market share, which hovered around 9% during the same period. This makes the Live Search user base very appealing to advertisers, as it shows that they’re more likely to purchase goods than their Google counterparts…

imurdock CC

Interesting! Does this mean that advertisers at Google AdWords like me should consider moving to Microsoft Live Search?

I do know that Microsoft Live Search Cashback offers advertisers some delicious features:

• Advertisers pay Microsoft only after they have made confirmed sales
  
• Advertisers can list and promote their products at fixed CPA rates (rates will be higher if advertisers’ return of investments (ROIs) increases)
  

Hmm.. Perhaps I should take a closer look at Microsoft Advertising network now.