Gmail better than Microsoft Exchange and AdSense publishers have emails from Google

There were two Google-related news that caught my attention today.

Gmail is better than Microsoft Exchange

One was the announcement made by Google, announcing that Gmail has been up 99.9 percent of the time. It is a remarkable achievement especially after considering the fact that Gmail is 4 times more reliable than Microsoft Exchange!

AdSense publishers have emails from Google

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Kim Scott
Director AdSense Online Sales & Operations

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043


Second was the email (shown above) purportedly sent by Google to their Google AdSense publishers quite recently. MG Siegler from VentureBeat who covered this story earlier is not at all impressed but I’m happy to see that Google took some time to say hi to their AdSense publishers (I’m one of them too ;-)).

Now, if Google really wants to see happy faces on AdSense publishers, they should do something about some of those dull and non-catchy/clicky ads. There were too many of them and they were not at all attractive. It does seem as if those advertisers didn’t know how to make interesting/catchy/clicky ads, the kind of ads that can grab the attention of visitors.

Perhaps Google should spend some time to educate those advertisers. Teach them so that they can create winning ads. Hint! Hint! :-)
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3 comments:

Allan said...

Gmail is free. Exchange costs a truckload. I'll take Gmail.

kuanhoong said...

Adword and AdSense publishers go hand-in-hand. In the current economy situation, we can expect to have less AdWord ads, thus less income for AdSense publishers.

Saidul A Shaari said...

KuanHoong,

Nope... Despite the current global economic slump, we have more and more advertisers using Google AdWords ( I should know since I'm one of them too). However, those advertisers are no longer willing to spend lots of money (referring to their bids) on their ads, thus driving down AdSense publishers' earnings.

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