Microsoft: Perpetually Connecting

It seems that we have a second Microsoft consumer ad video featuring Bill Gates and Jerry Seinfeld. The first consumer ad video was titled ‘The Future, Delicious’ and the second one has a ‘Perpetually Connecting’ tag at the end of the video and I have the uncut version. Take a look!

Like the first consumer ad video, the second one is quite pointless too but I think that’s how Microsoft wants us to perceive. I guess Microsoft purposely created pointless videos to arouse the curiosity of viewers, forcing viewers to ponder upon Microsoft and their many products and services. Ingenious, I must say!

Whatever it is, expect to see more Microsoft consumer ad videos in the near future. We still have no idea what Microsoft is up to but we will have the answer soon.

Michael Arrington from TechCrunch can’t understand it

Edited on September 13th 2008 1:30 AM:

“I’m starting to feel bad for Microsoft PR, who’ve been tasked with defending these Microsoft ads featuring Bill Gates and Jerry Seinfeld. I just didn’t connect with the first ad, which barely mentioned Microsoft and didn’t do much to tell me why I should like their products in a competitive market. The second ad, which aired tonight, was more of the same.”

Source: TechCrunch

That’s too bad. I really hope that those folks over at TechCrunch would be sharp enough to consider the fact that Microsoft might have purposely created ‘pointless’ videos to make viewers think about their products and services that have helped many in the past.

I guess Michael is so used to seeing blatant advertisements that he failed to see what Microsoft is really up to.

Related Links:
Bigger, longer & uncut: The second Microsoft Seinfeld ad
Keep the faith: More Windows-specific consumer ads coming soon
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