Let’s take a look at its basic content:
- Survey feedbacks from 1,928 search marketers
- 170 eye-popping charts and 45 boring-looking tables
- 12 heatmaps
- 6 case studies
- Statistics on CPCs, conversion rates and plenty more
- Growth rates and ROI data on Search Marketing and other marketing tactics
- ROI data on GeoTargeting and Local Search (Interesting!)
You will also get two new special reports:
- The Branding Effect of Search Advertising
- Heatmapping Baidu to Understand Chinese SERP Viewing
It is obvious that MarketingSherpa’s latest guide is for serious internet marketers only. If you are really serious and nuts about Internet Marketing, SEO and Pay-Per-Click Advertising, this guide is a Must-Buy for you. I thought I could see some good reviews on Search Marketing Benchmark Guide 2009 at TopRankBlog Dot Com but surprisingly Lee Odden didn’t give any recommendation to internet marketers.
I wonder why.
Anyhow, I’m just a casual internet marketer. I have no need for such comprehensive guide books at the moment. I can just download free reports provided by generous top internet marketers and use them to help me on my small online businesses. :-)
1 comments:
I'll have to look into this book...
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