Take advantage of Google Ad Manager fast!

Now we know why Google acquired Double Click in the first place. :-)
I’m glad that Google has big plans for their highly successful Google AdSense program and their recent acquisition of Double Click is their next big step in improving their competitive edge.

Inside AdSense last Thursday (March 13th) announced a new and exciting feature known as Google Ad Manager. It is some kind of a hosted ad management solution that can help publishers sell, schedule, deliver, and measure all of your directly-sold and network-based inventory. The good news is that it includes the capability to manage and enhance Google AdSense ads as well!

The bad news is that this new exciting feature is still in its beta testing stage and only a few lucky publishers were invited to test it. No worries, publishers who have not received any invitations from Google can go and apply for one online. Check the link that I have provided earlier for more details.

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