A good example of a simple but effective online store

Heads up home based business entrepreneurs and online money makers, if you are looking for a good example of a simple but effective online store, take a look at ZenniOptical Dot Com (reachable at http://zennioptical.com).

The online store mentioned earlier sells prescription glasses online and I really like the way Zenni Optical designed their site. They kept is simple and easy to navigate, a very important factor often overlooked by other online stores. :-)
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