AdWords Tip: How to get higher Click-through Rates

AdWords advertisers can get higher click-through rates simply by integrating Google Checkout with their AdWords campaigns.

AdWords Tip: How to get higher Click-through Rates

Google says that:
…Google Checkout users click on ads 10% more when the ad displays the Checkout badge and convert 40% more than shoppers who have not used Checkout in the past…

If that is not enough to convince you, Google also say that Ritz Interactive’s click-through rate saw an impressive 23% lift after they integrated their AdWords campaign with Google Checkout.

I have never actually integrated Google Checkout with my own AdWords campaigns before but a quick check with my friends that have done so confirms it. Yes, Google Checkout can actually get you higher AdWords click-through rates! :)


Google Checkout is only available to merchants or AdWords campaigners in the USA and UK.
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