Michael Arrington from TechCrunch who has access to the full story at the Wall Street Journal said:
Concessions reportedly being discussed include “capping the volume of Google ads Yahoo would use, assurances that Yahoo would continue to compete in search ads, and a reporting mechanism to ensure compliance.” The article also says the government is looking to impose price constraints to ward off increases in advertising rates after the deal is implemented.
Source: TechCrunch
Google-Yahoo merger is dangerous for Web-based Businesses?
Volume cap, ehh… At least that’s better than being served with an antitrust suit but many still believe that the Google-Yahoo merger is dangerous for Web-based businesses. As a casual internet marketer, I have to say that I’m quite worried about it especially after watching the following video featuring Dan Savage, a well known name in the online advertising industry. Check it out, internet marketers and tech geeks out there.
Recommended Reading Link:
Will A Volume Cap Make The Yahoo/Google Deal Work?
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