Google-Yahoo merger is dangerous for Web-based Businesses?

There’s a little bit of good news for Yahoo and Google stocks holders today. It seems that both parties are busy talking with US Justice Department in a collaborative effort to avoid the antitrust suit that has put a dent to their search partnership plan.

Michael Arrington from TechCrunch who has access to the full story at the Wall Street Journal said:

Concessions reportedly being discussed include “capping the volume of Google ads Yahoo would use, assurances that Yahoo would continue to compete in search ads, and a reporting mechanism to ensure compliance.” The article also says the government is looking to impose price constraints to ward off increases in advertising rates after the deal is implemented.

Source: TechCrunch

Google-Yahoo merger is dangerous for Web-based Businesses?

Volume cap, ehh… At least that’s better than being served with an antitrust suit but many still believe that the Google-Yahoo merger is dangerous for Web-based businesses. As a casual internet marketer, I have to say that I’m quite worried about it especially after watching the following video featuring Dan Savage, a well known name in the online advertising industry. Check it out, internet marketers and tech geeks out there.

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Will A Volume Cap Make The Yahoo/Google Deal Work?