Costs cuts & targeted ads saved Google

I just read news about Google’s third quarter 2008 financial results and they were very impressive, certainly beyond expectations. Google reported revenues of $5.54 billion, net income of $1.56 billion and earnings per share of $4.92. Those figures certainly beat skeptics and Google-haters expectations!

It looks like Google’s cost-cutting measures work beautifully for them. Google’s rising advertising revenue has also helped Google. Angela Balakrishnan from Guardian UK said that ad clicks have driven up Google’s profits by 20%!

Well, I guess if not for their AdWords and AdSense products, Google would have been in big trouble today. I guess this is why we have news reporting that some lawyers are calling up Google’s advertisers, asking them to support the troubled Google-Yahoo merger plan. Google has probably suspected that only advertising revenues could save them from rocky waters ahead and they want advertisers to help them steer the company out of trouble.

I wish you all the best in the next quarter, Google!
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