Today, we are going to discuss how to choose the right Autoresponder. Just as your opt-in list is your most valuable business asset, your Autoresponder service is your most important tool for email marketing.
There are literally dozens of Autoresponders to choose from. Some are free, some are not. Some are good, some are not. Email marketing can be tricky, it is important that you choose the best possible Autoresponder. It is equally important to put forth a professional image, so using a free Autoresponder is not recommended, because they include ads in each message that you send out.
If you absolutely cannot afford to pay for an Autoresponder service at this time, go with a service such as Get Response, This is one of the top three Autoresponders services available, and the only one of those two that offers a free account. Later, when you are ready to upgrade, you can easily do so, without moving your list.
Get Response is just one of the three top services. The other two are Aweber and UMC, UMC is also the hosting company I use. These three are the top services for two reasons: First, they have the highest possible deliverability rate, and second because they are fully featured and powerful.
Deliverability should always be your first concern. Unfortunately, most services won't tell you what their deliverability rate is. The deliverability rate essentially means how likely your messages are to get delivered to your subscriber's inboxes. If the service does not have a good deliverability rate, it means that the spam filters have flagged their domain or IP, and that your messages are likely to hit the spam folders - they may not even get delivered at all.
The more features you have, the more you can do. For instance, you want to be able to track links, track sales, have the option to send text or HTML emails, track open rates, etc. Many Autoresponders don't have these features. You also want to be able to create unlimited lists, and you can do this with either Aweber or Get Response or UMC, but many services will only allow you to create one list, or a limited number of lists.
Overall, Aweber, Get Response and UMC are really are the three best services in terms of deliverability, usability, and features that I have run across. It does take a little time to figure out how to use all of the features, but these services offer tutorials that will lead you through the process.